Can B2B social media finally ditch the bots for authentic engagement?

About this episode

Debbie Gacutan-Jardim De Oliveira discusses the shift in the social media landscape and the role of AI in content creation.

In this episode, Debbie Gacutan-Jardim De Oliveira returns from maternity leave to explore how the social media landscape has shifted in her absence. We discuss the pervasive role of AI in content creation and why—despite the efficiency of tools like Gemini and ChatGPT—the "human element" remains your most valuable asset for breaking through the noise. Learn how to treat AI as a creative collaborator rather than a replacement for genuine brand personality, and don't be afraid to experim...

People in this episode

Guest: Debbie Gacutan-Jardim De Oliveira

Topics covered

• B2B social media
• authentic engagement
• AI in content creation
• human element
• brand personality

Keywords

• B2B
• social media
• AI
• content creation
• authentic engagement

Mentioned in this episode

Products: Gemini, ChatGPT

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