How to protect your marketing strategy when search traffic drops
About this episode
This episode discusses how to maintain your marketing strategy amidst sudden drops in search traffic due to algorithm changes.
A sudden platform shift, such as the rollout of Google’s AI Overviews, threatens to wipe out your search traffic just six months into a carefully planned campaign. Do you scrap everything and start again, or do you hold your nerve? When algorithms change and website traffic drops, the pressure from senior management to abandon your long-term plan can be immense. In this episode of Marketers of the Universe, Brew Digital Content Marketing Manager Tom Inniss puts our usual host, Digital Marketi...
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