About this episode

The episode discusses Mamee Double-Decker's marketing challenges and insights shared by How Yuan Yi at the Content360 Malaysia conference.

For a while, Mamee Double-Decker felt like it was doing everything right. The company was launching campaigns, rolling out SKUs and pushing limited-edition products. Yet despite staying visible, something was missing. “Our problem was not really the attention or media - but meaning,” said How Yuan Yi during a recent case study presentation at the Content360 Malaysia conference. Catch the full conversation right here.

People in this episode

Guest: How Yuan Yi

Topics covered

• snack brand marketing
• campaign strategies
• brand visibility
• consumer meaning
• case study

Mentioned in this episode

Organizations: Mamee Double-Decker

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