About this episode

The episode discusses the evolving landscape of search and how small businesses can adapt their strategies to be found and chosen by buyers across various platforms.

Google still matters—big time—but winning there is no longer enough. Buyers now discover, compare, and decide across Google, AI answers, social feeds, maps, videos, and reviews. In 267 – Fractured Search, Ian Cantle, Ken Tucker, Paul Barthel, and Jeff Stec break down how search has expanded—and exactly how small businesses can adapt to be found, trusted, and chosen in this new reality. 🔍⚡ This energetic, practical conversation shows you how to build a layered visibility strategy that starts with Google and smartly expands into AI, social, maps, and reviews. You’ll hear what’s changed, what to stop doing, and the simple steps you can take in the next 30 days to gain an edge. 🎯 In This Episode Google is still the foundation for high‑intent local searches—plus why it’s harder than ever (crowded SERPs, AI Overviews, LSAs, rising competition). 📈 What “Fractured Search” really means: buyers are researching across AI tools, social platforms, YouTube, maps, and review sites—often before and after Google. Being seen vs. being chosen: how reviews, social proof, and a conversion‑ready website (clear CTAs, phone in the header, chat) tip decisions your way—and why answering the phone still…

People in this episode

Guests: Ian Cantle, Ken Tucker, Paul Barthel, Jeff Stec

Topics covered

• Google SEO
• AI Search Optimization
• Social Search
• Visibility Strategy
• Local Searches
• Buyer Behavior

Keywords

• Fractured Search
• SEO
• AI tools
• social media
• local business
• reviews
• visibility strategy

Mentioned in this episode

Organizations: Google, Bing Places, Apple Maps, YouTube

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