Special Guest David Wachs of Hanywrytten - Why Handwritten Notes Still Win in an AI World
About this episode
David Wachs discusses the effectiveness of handwritten notes in a digital world and how to automate the process without losing authenticity.
Episode 264 - Special Guest David Wachs of Hanywrytten - Why Handwritten Notes Still Win in an AI World What if you could automate the personal touch? In a world of inbox overload and AI everything, this episode shows you how to stand out with a simple, high-impact strategy: real handwritten notes—at scale. ✉️ Ian Cantle and the Marketing Guides team sit down with David Wachs, CEO and founder of Handwrytten, to unpack a practical system for cutting through digital noise, boosting follow-up, and building loyalty. From when to use handwritten notes (and when not to) to smart ways to automate without losing authenticity, this conversation delivers field-tested tactics you can put to work this week. 📬 In This Episode Overrated vs. underrated tactics: Why endless email blasts underperform—and how handwritten notes get you into the “pile of two” instead of the “pile of 135+” daily emails. Speed-to-lead vs. speed-to-close: How a handwritten follow-up becomes the memorable second touch that differentiates proposals and closes deals, plus realistic timing with USPS. How it works (without losing the human touch): Handwrytten uses 200+ robots holding real Pilot G2 pens to create natural…
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