About this episode

Emanuel Rose discusses the latest developments in AI marketing and their implications for business leaders and marketers.

Episode Overview: AI marketing is entering a new era. Anthropic has surged past OpenAI in valuation, CFOs are becoming the primary AI buyers, and smartphones are rapidly evolving into AI agents. In this episode of Marketing in the Age of AI , Emanuel Rose unpacks the biggest AI developments shaping the market and what they mean for business leaders, marketers, and agencies. From billion-dollar funding rounds and AI-native enterprise tools to agentic systems and AI-powered advertising, Emanuel explains why the next competitive advantage won’t come from experimenting with AI—it will come from building real, revenue-driving systems around it. What You’ll Learn: ✅ Why Anthropic’s valuation leap matters for marketers ✅ Why CFOs and CIOs are now driving AI purchasing decisions ✅ How AI agents are changing customer journeys ✅ Why smartphones are becoming AI operating systems ✅ How OpenAI is moving into implementation services ✅ Why AI agencies need stronger differentiation ✅ The rise of ChatGPT ads and AI search advertising ✅ How enterprise AI funding is reshaping the market ✅ Which new AI tools deserve your attention ✅ How to shift from AI experiments to operational AI systems Featured…

People in this episode

Host: Emanuel Rose

Topics covered

• AI marketing
• Anthropic valuation
• CFOs in AI purchasing
• AI agents
• AI-powered advertising
• enterprise AI funding
• operational AI systems

Keywords

• AI marketing
• Anthropic
• CFOs
• AI agents
• ChatGPT ads
• enterprise AI funding
• AI tools

Mentioned in this episode

Organizations: Anthropic, OpenAI, ChatGPT, AI agencies, AI-native enterprise tools

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