41. Devin Eichler, Crafty Cow + Going Viral

41. Devin Eichler, Crafty Cow + Going Viral

June 15, 2026 · 39 min · Episode 41

About this episode

Devin Eichler discusses Crafty Cow's viral moment on social media and how the brand leveraged it.

Episode 41 features Devin Eichler, owner of Crafty Cow. Devin talks about their viral moment on social media - courtesy the Chicken Caesar Wrap - and how the brand took advantage of the newfound visibility. Listen in to hear how Devin and team put the focus on its people to keep the momentum going. Follow Crafty Cow on social media channels @craftycowwi. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Instagram LinkedIn boelterlincoln.com

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