About this episode

Lauren Esposito discusses workforce orchestration and the role of AI in marketing.

In this Marketing Over Coffee: Learn about treating AI like workers, outcomes over use cases, agentic, and more!! Direct Link to File Talking with Lauren, the CMO of Asymbl at Salesforce Connections Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We’ve talked about Chris Baggott and Douglas Karr over the years. […] The post Lauren Esposito on Workforce Orchestration! appeared first on Marketing Over Coffee Marketing Podcast .

People in this episode

Hosts: John Wall, Christopher Penn

Guest: Lauren Esposito

Topics covered

• AI in workforce
• outcomes over use cases
• workforce orchestration
• Salesforce Connections
• marketing strategies

Keywords

• AI
• workforce orchestration
• Salesforce
• marketing
• ExactTarget
• outcomes
• use cases

Mentioned in this episode

Organizations: Asymbl, Salesforce, ExactTarget

More episodes of Marketing Over Coffee Marketing Podcast

• Raise the Mug for 9 to 5 · August 27, 2026
• Now with More Felony Incompetence, Watermarks, and Project Hail Mary! · August 13, 2026
• Christopher Lochhead on the Creator Capitalist · August 6, 2026
• Talking About AI in the Loop with Garry Polmateer of Red Argyle! · July 23, 2026

Explore listener stats, chart rankings, contacts and more on the Marketing Over Coffee Marketing Podcast podcast page.