About this episode

Melissa Menta discusses her journey and the Peanuts brand.

In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand’s Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway to Jim Henson Internet Bubble Superstart […] The post Now with More Snoopy and Charlie Brown! appeared first on Marketing Over Coffee Marketing Podcast .

People in this episode

Hosts: John Wall, Christopher Penn

Guest: Melissa Menta

Topics covered

• Peanuts
• Marketing
• Brand Communications
• Snoopy
• Charlie Brown
• Jim Henson
• East Asian Studies

Keywords

• Peanuts
• Snoopy
• Charlie Brown
• Marketing
• Brand Communications
• Jim Henson
• East Asian Studies

Mentioned in this episode

Organizations: Peanuts Worldwide

Books & works: Snoopy, Charlie Brown, Jim Henson

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