How 57% of Website Traffic Is Now Bots
From Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel
June 9, 2026 · 25 min
About this episode
Neil and Eric discuss the impact of AI on job creation, bot traffic, and marketing strategies.
Neil and Eric discuss why AI may be creating more jobs than it replaces, breaking down new JOLTS job openings data, AI’s impact on engineering and marketing teams, the rise of AI-powered product development, and why businesses are hiring more to keep up with faster innovation. They also explore AI agents, bot traffic surpassing human traffic, and what marketers must do to optimize for the future of search and growth. Key Takeaways: • AI is creating new job categories while increasing productivity across teams. • Faster product development is driving demand for more engineers and marketers. • Businesses must optimize for AI agents, bots, and humans simultaneously. Chapters: (00:00) AI and the Job Market (01:40) AI Creating More Jobs (03:02) Free Tools Growth Strategy (05:04) Engineering Productivity with AI (06:34) Why AI Drives Hiring (07:35) AI and B2B Software Growth (09:11) Product Marketing Becomes Critical (11:09) AI-Powered Team Communication (12:33) Personality Tests and Team Alignment (16:30) Should CEOs Be Deep in AI? (20:03) Bot Traffic Surpasses Humans (21:07) Optimizing for AI Agents
People in this episode
Hosts: Neil Patel, Eric Siu
Topics covered
- AI and job market
- bot traffic
- AI in marketing
- product development
- engineering productivity
- optimizing for AI
Keywords
- AI
- job market
- bot traffic
- marketing
- engineering
- product development
- optimization
Mentioned in this episode
Organizations: AI, JOLTS, B2B Software
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