About this episode

This episode explores the business model behind FIFA's revenue generation during the World Cup.

The FIFA World Cup is one of the biggest sporting events on the planet—but behind the goals, trophies, and unforgettable moments is one of the most fascinating business models in sports. In this episode of Marketing Simplified, we break down how FIFA generated billions of dollars by selling attention, scarcity, media rights, sponsorships, hospitality, and licensing. We discuss: • How FIFA is projected to generate roughly $13 billion during the current World Cup cycle • Why expanding from 32 t...

People in this episode

Host: Adam Benjamin

Topics covered

• FIFA
• World Cup
• business model
• media rights
• sponsorship
• hospitality
• licensing

Keywords

• FIFA
• World Cup
• business
• media rights
• sponsorship
• hospitality
• $13 billion

Mentioned in this episode

Organizations: FIFA

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