The “Big Game” Debate: Super Bowl Ads, Costco x Nike Hype, and Culture Moments

About this episode

A roundtable discussion on current trends in business, marketing, and culture, focusing on Super Bowl advertising and Gen Z drinking habits.

It’s a Friday-afternoon roundtable with Adam, Richard, and Emerson—covering what’s actually top-of-mind in business, marketing, and culture right now. We start with the “Super Bowl vs. The Big Game” trademark nuance (and the surprisingly fun debate: are there 1,000 U.S.-born adults who don’t know what the Super Bowl is?). From there, we break down why alcohol brands are largely sitting out this year’s Super Bowl—and what that says about Gen Z drinking trends, category saturation, and whether ...

People in this episode

Host: Adam Benjamin

Guests: Richard, Emerson

Topics covered

• Super Bowl ads
• Gen Z drinking trends
• marketing culture
• business debate
• advertising strategies

Keywords

• Super Bowl
• advertising
• Gen Z
• marketing
• business trends

Mentioned in this episode

Organizations: Costco, Nike

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