About this episode

Mark Evans interviews Oren Greenberg about his transition to AI-native marketing strategies for B2B companies.

Mark Evans interviews Oren Greenberg, founder of Kurve, about his pivot from growth marketing to AI-native go-to-market systems. Greenberg explains how he now helps B2B companies—typically CEOs at smaller firms and CMOs/CROs at larger ones—implement custom AI projects (like ICP modelling and programmatic AEO engines), run growth audits across paid, SEO, analytics, and team capability, build workflows and automation, and deliver structured AI training programs.

People in this episode

Host: Mark Evans

Guest: Oren Greenberg

Topics covered

• AI-driven marketing
• B2B marketing
• growth marketing
• go-to-market systems
• custom AI projects
• automation
• structured AI training

Keywords

• AI marketing
• B2B
• growth audits
• ICP modelling
• programmatic AEO
• automation
• structured training

Mentioned in this episode

Organizations: Kurve

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