Before AI: The Critical Knowledge Gap You're Overlooking
About this episode
Sarah Jeannault discusses the importance of a strong operational and knowledge foundation for successful AI adoption in organizations.
Many companies are rushing to adopt AI tools hoping to unlock new levels of productivity and innovation — and failing. Why? According to Sarah Jeannault, former FinTech founder and now VP Marketing at ProcedureFlow, it’s because they skipped a crucial step: building a strong operational and knowledge foundation. In this episode, Sarah dives into why AI initiatives fall flat, how to fix broken knowledge systems, and what a true AI-ready organization actually looks like. We also talk about marketing’s evolving tech stack, change management, and why AI must empower frontline teams — not just leadership.
More episodes of Marketing Spark (The B2B Marketing Podcast)
- The Rise of Dark AI and the Cost of Getting It Wrong
- How Donate.ly Helped Raise Millions and What AI Means for Nonprofit Fundraising | Javan Van Gronigen
- How Agenda Hero Is Using AI to Eliminate Manual Calendar Work
- From Podcasting to Prompt Engineering: Dan Sanchez’s Leap into AI
- David Usher on Creativity, Memory, and Staying Human in the Age of AI
- Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
Explore listener stats, chart rankings, contacts and more on the Marketing Spark (The B2B Marketing Podcast) podcast page.