The $160B Digital Ad Fraud Problem

About this episode

Rich Kahn discusses the impact of ad fraud on marketing budgets and performance data.

Ad fraud is one of the biggest invisible threats facing marketers, advertisers, and growth teams. In this episode of Marketing Spark , Rich Kahn, CEO of Anura, joins the show to explain how ad fraud quietly drains budgets, distorts performance data, and makes it harder for companies to know what is actually working. Rich shares why fraudulent traffic remains such a persistent problem, how B2B SaaS companies can spot warning signs, and what marketers should do to protect their campaigns, pipeline, and revenue. For CEOs, founders, and marketing leaders, this conversation is a practical look at the hidden costs of bad traffic and why clean data is essential for smarter growth.

People in this episode

Host: Mark Evans

Guest: Rich Kahn

Topics covered

• ad fraud
• digital marketing
• B2B SaaS
• data integrity
• marketing strategies

Keywords

• ad fraud
• digital advertising
• B2B marketing
• data analysis
• marketing growth

Mentioned in this episode

Organizations: Anura

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