Ex-TikTok CMO (Spotlight): Your 90-Day Campaign Cycle Is Killing You
About this episode
The episode discusses the misconceptions around viral marketing and the inefficiencies of traditional campaign cycles.
Most brands think viral marketing takes months of planning and massive budgets.
Topics covered
- viral marketing
- campaign strategy
- branding
- digital marketing
- budgeting
Keywords
- viral marketing
- campaign cycle
- branding
- digital strategy
- marketing budget
Mentioned in this episode
Organizations: TikTok
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