Agency Q&A: Recruiting "Champions" and optimizing for answer engines (AEO) Building MarsBased #6
About this episode
In this episode, CEO Alex Rodriguez Bacardit discusses recruiting dedicated employees and the shift from traditional SEO to Answer Engine Optimization.
How do you find employees who care as much as the founders? And in an AI-driven world, should you stick to traditional SEO or pivot to Answer Engine Optimization (AEO)? In this episode of Building MarsBased, CEO Alex Rodriguez Bacardit answers two deep-dive questions from the agency community. We explore the "Champion" profile, why former freelancers and entrepreneurs are the secret to delegation, and how MarsBased hit 30 people in 2025 by restructuring their leadership. We also discuss the...
People in this episode
Host: Alex Rodriguez Bacardit
Topics covered
- recruiting
- Answer Engine Optimization
- leadership
- agency community
- employee engagement
Keywords
- recruiting
- AEO
- SEO
- leadership
- employee engagement
- agency
- freelancers
More episodes of MarsBased podcast - Life on Mars
- Why the AI slop problem is getting worse | David Okuniev (Typeform co-founder)
- Why I left big tech to build again: The reality of being a founder
- Is your NDA a rookie mistake? Lessons from 12 years in tech - Building MarsBased #7
- Troy Hunt: 12 years of Have I Been Pwned & the truth about AI scams
- Scaling a remote team: Lessons on trust, productivity, and firing | Building MarsBased #5
- Generalist or specialist? Inside our biggest business debate: Building MarsBased #4
Explore listener stats, chart rankings, contacts and more on the MarsBased podcast - Life on Mars podcast page.