Agency Q&A: Recruiting "Champions" and optimizing for answer engines (AEO) Building MarsBased #6

About this episode

In this episode, CEO Alex Rodriguez Bacardit discusses recruiting dedicated employees and the shift from traditional SEO to Answer Engine Optimization.

How do you find employees who care as much as the founders? And in an AI-driven world, should you stick to traditional SEO or pivot to Answer Engine Optimization (AEO)? In this episode of Building MarsBased, CEO Alex Rodriguez Bacardit answers two deep-dive questions from the agency community. We explore the "Champion" profile, why former freelancers and entrepreneurs are the secret to delegation, and how MarsBased hit 30 people in 2025 by restructuring their leadership. We also discuss the...

People in this episode

Host: Alex Rodriguez Bacardit

Topics covered

• recruiting
• Answer Engine Optimization
• leadership
• agency community
• employee engagement

Keywords

• recruiting
• AEO
• SEO
• leadership
• employee engagement
• agency
• freelancers

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