About this episode

The episode discusses Marvel's decision to skip the Super Bowl, Star Wars' nostalgic marketing, and the impact of AI on Hollywood.

Marvel sits out the Super Bowl for the first time in over a decade, Star Wars leans into nostalgia with a Grogu-powered parody, and an AI-generated Tom Cruise vs. Brad Pitt fight clip sends shockwaves through Hollywood. Jim Hill and Dan Graney unpack what Disney’s marketing restraint really signals for Avengers: Doomsday, how The Mandalorian & Grogu is being positioned for theaters, and why a 15-second AI video may have just changed the rules of the game. HIGHLIGHTS • Marvel breaks a 14-year tradition by skipping a Super Bowl spot for Avengers: Doomsday, signaling a long-term narrative strategy rather than a short-term hype spike. • No Super Bowl presence for Spider-Man: Brand New Day, despite mounting online speculation and leaks. • Disney pivots to nostalgia with a parody-style ad for The Mandalorian & Grogu, complete with Tauntauns and clear Clydesdale-inspired staging. • The economics of Super Bowl advertising - including the staggering production and airtime costs behind the Jurassic Park-inspired Infinity commercial. • Disney’s multi-year theatrical roadmap and how Sony’s Spider-Man releases help build runway toward Avengers: Secret Wars. • Daredevil: Born Again undergoes a…

People in this episode

Host: Jim Hill

Guest: Dan Graney

Topics covered

• Marvel skipping Super Bowl
• Star Wars nostalgia
• AI in Hollywood
• Disney marketing strategy
• The Mandalorian
• Spider-Man film rights
• Daredevil creative changes

Keywords

• Marvel
• Super Bowl
• Star Wars
• AI
• Disney
• The Mandalorian
• Spider-Man
• Daredevil
• Tom Cruise
• Brad Pitt

Mentioned in this episode

Organizations: Marvel, Disney, Star Wars, Sony

Products: Avengers: Doomsday, The Mandalorian, Spider-Man: Brand New Day, Avengers: Secret Wars, Daredevil: Born Again

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