Trust, Team Culture, and Taking a Vacation: Behind the Scenes with Clinic Owner Krista Dicks
About this episode
Krista Dicks shares her insights on clinic ownership, leadership, and maintaining boundaries in the massage therapy business.
What started as a conversation about “when your business becomes the boss” quickly turned into one of the most honest and empowering deep dives into clinic ownership I’ve had on the show. In this episode, I talk with Krista Dicks, RMT — host of The Radical Massage Therapist podcast and clinic owner with Align Massage Therapy. Krista brings 19 years of hands-on experience and 3 years of clinic ownership wisdom. She opens up about her journey into leadership, the mentorship that shaped her, and how she’s built a successful clinic while still protecting her boundaries, her energy, and her life outside the treatment room. We talk about: The moment she realized her business was running her How to stop people-pleasing your team Why boundaries make you a better clinic owner Why hiring on “good human” vs. “perfect fit” is overrated Navigating entitlement in today’s massage therapy market The importance of extreme ownership (and why it changes everything) How to build trust so your team actually runs the clinic smoothly The importance of systems — even down to the thermostat Why a successful clinic should be able to run without you And how you can build a business model that…
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