You're Using A.I. All Wrong and It's Killing Your Business

You're Using A.I. All Wrong and It's Killing Your Business

March 19, 2026 · 25 min · Episode 430

About this episode

Dustin Brohm discusses the common mistakes real estate agents make when using AI in their content creation.

Send me a message Real estate agents are using AI completely wrong. And it's making your content worse. If you're copy-pasting AI scripts, letting ChatGPT write your captions, or expecting AI to replace your brain, you need to hear this. Your content sounds exactly like everyone else's. Generic. Robotic. Zero personality. That's AI slop. I'm not anti-AI. I use it every day. But I use it to amplify my voice, not replace it. Most agents are doing it backwards. The biggest mistakes: Agents are ...

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