Tradwives x Eugenics

Tradwives x Eugenics

From Material Girls by Witch, Please Productions

June 2, 2026 · 1h 1m · Season 3 · Episode 7

About this episode

Hannah and Marcelle explore the tradwife phenomenon, discussing its ties to eugenics and influencer culture.

Dust off your aprons and heat up your cast iron because it’s finally time for one of our most requested episodes yet! In this episode, Hannah and Marcelle dig deep into the tradwife phenomenon. Using the viral tradwife influencer Ballerina Farm as a case study, Hannah leads us through a discussion about eugenics, replacement theory, and clean living movements. They also get into influencer culture, the performance of farm life, and…milk. Whew! That’s a lot, and it’s ALL relevant. This episode is for those of you who love to hate tradwives, are curious about their meteoric rise in popularity over the last few years, or have never even heard of them! Related listening: 9 to 5 x Labour Feminism with Zena Sharman Get Out x Horrifying Whiteness Witch, Please: Book 7, Ep. 6 | Eugenics Works Cited: Agnew, Megan. “Meet the queen of the ‘trad wives’ (and her eight children.” The Times 20 July 2024: https://archive.ph/YHB08 .  “Clean living movement.” Wikipedia . https://en.wikipedia.org/wiki/Clean_living_movement . Accessed 14 May 2026.  Elster, N., Parsi, K., & Caplan, A. Guest editorial. “Laundering Public Health: Using Autism to Revive Eugenics.” The American Journal of…

People in this episode

Hosts: Hannah, Marcelle

Topics covered

  • tradwife phenomenon
  • eugenics
  • influencer culture
  • clean living
  • replacement theory

Keywords

  • tradwives
  • eugenics
  • influencer culture
  • clean living
  • replacement theory
  • farm life
  • viral influencers

Mentioned in this episode

Organizations: Ballerina Farm

Books & works: Meet the queen of the ‘trad wives’ (and her eight children., Clean living movement., Laundering Public Health: Using Autism to Revive Eugenics., Eugenics and Scientific Racism.

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