About this episode

David Schonthal discusses his work in entrepreneurship and innovation at Kellogg, including Friction Theory.

Send us Fan Mail David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation, venture capital, and creativity. Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising innovations and change initiatives struggle to gain traction ...

People in this episode

Host: Matt Brown

Guest: David Schonthal

Topics covered

• entrepreneurship
• innovation
• venture creation
• design thinking
• healthcare innovation

Keywords

• entrepreneurship
• innovation
• Friction Theory
• venture capital
• design thinking

Mentioned in this episode

Organizations: Kellogg School of Management

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