Episode 25: Sale Day Success

Episode 25: Sale Day Success

From Maximum Production by Holstein Friesian NZ

February 14, 2026 · 37 min · Season 1 · Episode 25

About this episode

Selwyn Donald shares insights on successful cattle sales and the preparation involved in the dairy industry.

In this episode, we sit down with Selwyn Donald, a well‑known stock agent and auctioneer with Link Livestock, whose lifelong involvement in both the farming and selling sides of the dairy industry gives him a unique perspective on what makes a successful cattle sale. Selwyn shares how hisbackground shaped his career, and the insights he’s gained from working with farmers across the country. We explore what farmers should be thinking about whenplanning a sale — including the timing, format, and choosing the right selling platform — along with how to select animals, market their strengths, and present them in ways that resonate with buyers. Selwyn also discusses the valueof accurate records and 3GP data, and the growing role of online and hybrid options in today’s marketplace. Whether you’re preparing for your first sale, looking torefine your approach, or simply interested in the process behind showcasing quality dairy cattle, this episode offers practical guidance, industry context, and a clear look at the preparation and teamwork involved in achieving strongresults. Instagram Facebook Website

People in this episode

Guest: Selwyn Donald

Topics covered

  • cattle sale
  • dairy industry
  • auctioneer insights
  • sale preparation
  • marketing cattle
  • online selling

Keywords

  • cattle sale
  • dairy farming
  • auctioneer
  • sale preparation
  • marketing
  • 3GP data
  • online sales

Mentioned in this episode

Organizations: Link Livestock

Places: New Zealand

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