About this episode

Elise Balsillie discusses strategies for small businesses to thrive during tough economic times.

In this episode, Bruce and Peter sit down with Elise Balsillie from Thrive to explore how small businesses can navigate challenging economic conditions while still growing. Drawing on insights from thousands of businesses across Australia and New Zealand, Elise shares practical strategies around time management, customer experience, marketing, and embracing technology without overwhelm. The conversation covers everything from digital transformation and AI to customer relationships, reviews, a...

People in this episode

Hosts: Bruce, Peter

Guest: Elise Balsillie

Topics covered

• small business growth
• economic challenges
• time management
• customer experience
• marketing strategies
• digital transformation
• technology adoption

Keywords

• small business
• economic conditions
• growth strategies
• customer relationships
• digital transformation
• AI
• marketing

Mentioned in this episode

Organizations: Thrive

Places: Australia, New Zealand

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