Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)

About this episode

The episode discusses the potential of AI agents in enhancing marketing mix models with insights from Dr. Luca Fiaschi of PyMC Labs.

There's often a "human API" bottleneck when implementing marketing mix models in a business. What if AI agents could help? That's what we talked about with Dr. Luca Fiaschi, partner at PyMC Labs. Find out how agents can support the full MMM chain - data consolidation and validation, model building with priors and business knowledge, deployment and retraining pipelines, and interactive Q&A for scenario planning - shifting data scientists toward designing agent workflows and guardrails rather than manual iteration. Learn how Skills files can improve coding-agent correctness, token-cost and vendor lock-in concerns. And find out what PyMC Labs is cooking up with their open-source “Decision AI” stack (Decision Hub, Decision Lab, Decision Lens). Links from the show: Decision AI Discord Server discourse.pymc.io 00:00 Cold Open and Agents Joke 01:17 Meet Dr Luca Fiaschi 03:51 What Is Agentic MMM 06:11 Agents Across MMM Workflow 09:16 Do We Still Need Data Scientists 17:44 Skills vs Vanilla Coding Agents 25:27 Guardrails, Hard Checks and R-hat 28:50 Token Costs and Business Value 33:05 PyMC Labs Open Source Strategy 36:46 Decision AI Stack and Lens Demo 40:11 Agent to Agent…

People in this episode

Hosts: Jim Gianoglio, Simon Poulton

Guest: Dr. Luca Fiaschi

Topics covered

• marketing mix models
• AI agents
• data consolidation
• model building
• interactive Q&A
• open-source tools

Keywords

• marketing mix models
• AI agents
• data scientists
• Skills files
• Decision AI
• PyMC Labs
• model deployment
• scenario planning

Mentioned in this episode

Organizations: PyMC Labs, Decision AI, Decision Hub, Decision Lab, Decision Lens, Discord Server, discourse.pymc.io

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