Press Gazette and the end of ‘Barbara Santini’

Press Gazette and the end of ‘Barbara Santini’

April 26, 2026 · 32 min · Season 3 · Episode 64

About this episode

The episode discusses the investigation into fake experts in the media and the implications for journalism.

On today’s Media Confidential, Alan and Lionel are joined by Press Gazette editor Dominic Ponsford to discuss the magazine’s investigative work into the floods of fake experts being quoted in the media. Where do they come from—and who is behind this? The editors discuss journalist Rob Waugh, who helped uncover the truth behind fake or AI-generated experts including “Barbara Santini” and “Esme Gelder”. And they examine cases that made it all the way to the papers, without anyone blinking an eye. Is this the inevitable future of “churnalism”, or can we protect against it? Plus, the editors discuss the sinister practices of some PR companies. What’s an “SEO vampire”, anyway? Find out on Media Confidential . Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Alan, Lionel

Guest: Dominic Ponsford

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Mentioned in this episode

Organizations: Press Gazette

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