Navigating Change in Aesthetic Marketing
From Medical Spa Insider by American Med Spa Association - AmSpa
April 1, 2026 · 38 min · Episode 419
About this episode
In this episode, host Alex Thiersch interviews Max Baybak about the evolution of aesthetic marketing and the impact of AI on strategies for medical spas.
How do you react to changes in the industry? In this episode of Medical Spa Insider, host Alex Thiersch interviews Max Baybak, co-founder of Influx Marketing, a leading agency in aesthetic marketing. They discuss the evolution of the aesthetic industry, the challenges faced by marketing agencies, and the impact of AI on marketing strategies. Max introduces Growth Stack, a new platform designed specifically for medical spas, emphasizing the importance of personalization and effective web design in today's digital landscape. The conversation highlights the need for agencies to adapt to changing technologies and the ongoing relevance of websites in marketing. Takeaways include: Influx Marketing's history of specializing in marketing medical aesthetic Why they focus on understanding the patient journey Challenges and opportunities provided by developments in AI technology The development of Growth Stack and how it allows for more personalized outreach Business's need to stay competitive in a changing environment A preview of the Medical Spa Show and Influx's involvement in the program
People in this episode
Host: Alex Thiersch
Guest: Max Baybak
Topics covered
- aesthetic marketing
- AI in marketing
- personalization
- medical spas
- marketing strategies
- patient journey
Keywords
- aesthetic industry
- marketing challenges
- AI technology
- personalized outreach
- web design
- competitive business
Mentioned in this episode
Organizations: Influx Marketing, American Med Spa Association
Products: Growth Stack
More episodes of Medical Spa Insider
- The Gap Between Marketing Strategy and Execution · June 10, 2026 · 52 min
- Innovation, Ethics, and the Future of Aesthetic Medicine · June 3, 2026 · 1h 19m
- Building Sustainable Growth in Aesthetics · May 27, 2026 · 47 min
- The Missing Piece in Aesthetic Training · May 20, 2026 · 39 min
- Compliance is Cool: Oversight and Legal Precedents with ByrdAdatto · May 15, 2026 · 51 min
- Bringing Operational Intelligence to Med Spas · May 13, 2026 · 39 min
Explore listener stats, chart rankings, contacts and more on the Medical Spa Insider podcast page.