The Business (and Science) of Beauty with Dr. Steve Dayan

About this episode

Dr. Steve Dayan discusses the evolution of the medical spa industry and his contributions to its business and marketing strategies.

Where does innovation come from? In this episode of Medical Spa Insider, host Alex Thiersch sits down with aesthetic industry luminary and renowned facial plastic surgeon, Dr. Steve Dayan. Dr. Dayan shares his unique perspective on the early days of the medical spa movement and how he helped pioneer the business and marketing tracks that are now staples of modern aesthetic conferences. They also preview Dr. Dayan's upcoming keynote presentation at the Medical Spa Show 2026. Discussion points include: The Creative Power of Necessity Industry Evolution The Social and Neurological Aspects of Beauty How the XOMD Skincare Brand Was Created Respecting History

People in this episode

Host: Alex Thiersch

Guest: Dr. Steve Dayan

Topics covered

• innovation in aesthetics
• medical spa movement
• business and marketing in aesthetics
• social aspects of beauty
• neurological aspects of beauty

Keywords

• aesthetic industry
• facial plastic surgery
• medical spa
• beauty
• innovation
• skincare

Mentioned in this episode

Organizations: Medical Spa Show 2026, XOMD Skincare Brand

More episodes of Medical Spa Insider

• The Gap Between Marketing Strategy and Execution · June 10, 2026 · 52 min
• Innovation, Ethics, and the Future of Aesthetic Medicine · June 3, 2026 · 1h 19m
• Building Sustainable Growth in Aesthetics · May 27, 2026 · 47 min
• The Missing Piece in Aesthetic Training · May 20, 2026 · 39 min
• Compliance is Cool: Oversight and Legal Precedents with ByrdAdatto · May 15, 2026 · 51 min
• Bringing Operational Intelligence to Med Spas · May 13, 2026 · 39 min