About this episode

Eric Kau discusses building consumer demand for a new healthtech product while balancing clinical validation and education.

In this episode of Medsider Radio, we sat down with Eric Kau , co-founder and CEO of Climatic . Climatic is commercializing L Max, a daily inhaled system that proactively supports lung function. Before Climatic, Eric served as COO of Seed Health and was part of the foundational team at Chewy. Earlier in his career, Eric held growth and operational leadership roles across consumer, wellness, and e-commerce businesses, including Amazon, BoxyCharm, Target, and Best Buy. In this interview, Eric discusses what it takes to build a consumer category that doesn’t yet exist, how Climatic approached clinical validation and consumer education simultaneously, and how early user behavior helped identify the company’s strongest initial customer cohorts. Before we dive into the discussion, I wanted to mention a few things: First, if you’re into learning from medical device founders and CEOs and want to know when new interviews are live, head over to Medsider.com and sign up for our free newsletter. And if you’re ready to level up your medtech game, you should check out Medsider Courses — 8-week masterclasses covering topics like fundraising, M&A and exit planning, design and development…

People in this episode

Host: Scott Nelson

Guest: Eric Kau

Topics covered

• consumer demand
• healthtech
• medtech
• clinical validation
• consumer education
• user behavior
• customer cohorts

Keywords

• medtech
• healthtech
• consumer category
• lung function
• inhaled system
• clinical validation
• user behavior
• customer cohorts

Mentioned in this episode

Organizations: Climatic, Seed Health, Chewy, Amazon, BoxyCharm, Target, Best Buy

Products: L Max

More episodes of Medsider: Learn from Medtech and Healthtech Founders and CEOs

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• Three Hurdles to Medical Device Adoption: Interview with Esperto Medical CEO Aditya Rajagopal · June 29, 2026 · 48 min

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