About this episode

This episode discusses the importance of off-platform engagement for membership owners and offers strategies to enhance member experience.

In this episode, I dive into the concept of "off-platform engagement" and why it's becoming essential for membership owners. I discuss how member behaviors have evolved and why relying solely on getting people to log in to your site is no longer the only—or even the best—way to deliver value. I share practical strategies for removing friction and ensuring your membership stays relevant and engaging by meeting members where they already are. You'll walk away with ideas to broaden your engagement approach and make your membership more resilient for the future. In this episode: Why is it no longer realistic to expect members to visit your website every time they want to engage or gain value? How does "off-platform engagement" help reduce friction and improve the member experience? What are actionable ways to deliver value to members outside of your membership platform (such as email and private podcasts)? How can rethinking engagement strategies help your membership thrive in an increasingly distracted and competitive world? Thank You For Listening I really appreciate you choosing us and for supporting the podcast. What's your next step? Whether you're looking to launch your very…

People in this episode

Host: Mike Morrison

Topics covered

• off-platform engagement
• membership strategies
• member experience
• engagement approaches
• value delivery

Keywords

• membership
• engagement
• value delivery
• member experience
• strategies

Mentioned in this episode

Organizations: Membership Academy

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