Ep. 129 - The Strategic Evolution of Virtual Reality in FECs with Armando Lanuti

Ep. 129 - The Strategic Evolution of Virtual Reality in FECs with Armando Lanuti

From Memory Makers Podcast by Creative Works

March 18, 2026 · 45 min

About this episode

Russ interviews Armando Lanuti about the evolution of virtual reality in family entertainment centers and its impact on investment and guest experience.

On this episode of the Memory Makers Podcast, Russ sits down with Armando Lanuti, Owner and President of Creative Works, for a deep dive into the changing landscape of virtual and mixed reality. While VR was once viewed as a high-tech novelty, it has matured into a sophisticated anchor for modern family entertainment centers. Armando discusses how the industry has shifted from consumer-grade experiments to robust, commercial-grade attractions that deliver a consistent return on investment. "How do I make this an attraction that's going to last you the five years that you want or more for your investment? Our goal is to make sure the product has the legs for you to get that amortization." Armando Lanuti For operators looking to invest in mixed and virtual reality attractions, Armando provides essential insights on choosing the right hardware, navigating ownership models, and ensuring that new technology complements your overall guest experience rather than complicating it.

People in this episode

Host: Russ

Guest: Armando Lanuti

Topics covered

  • virtual reality
  • family entertainment centers
  • mixed reality
  • investment
  • technology
  • attractions

Keywords

  • virtual reality
  • mixed reality
  • family entertainment
  • investment
  • attractions
  • technology

Mentioned in this episode

Organizations: Creative Works

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