Ep. 137 - Designing the Visual Magic of Attractions with Martin Kuntz

About this episode

Martin Kuntz discusses his extensive experience in designing attractions and shares insights on creative execution and collaboration.

On this special edition of the Memory Makers Podcast, Russ sits down with Martin Kuntz, one of the longest-tenured employees at Creative Works to discuss how he designs the visual magic of attractions. Over his 15-year career with the company, Martin has worn nearly every artistic hat imaginable—sculpting, painting murals, and working as a key member of the design and engineering department. Martin shares what it was like to help grow Creative Works from a small team of 12 people into an industry powerhouse, and he takes us behind the scenes of some of his most memorable projects. "We've got our standard bread and butter themes, but clients always come to us with crazy ideas. Yeah, never would have occurred to me. We did a job in El Salvador where the client wanted bees versus wasps, which was very strange…" -Martin Kuntz Martin has built an incredible portfolio, including the meticulous digital fabrication work on the Peyton Manning statue outside Lucas Oil Stadium and a custom ice cream pig bench for a Michigan tourist town. He also dives deep into the recent refresh of the Mayday escape room experience, explaining how our team balanced paint, printed vinyl, and multimedia…

People in this episode

Host: Russ

Guest: Martin Kuntz

Topics covered

• attraction design
• creative execution
• collaboration
• visual arts
• engineering

Keywords

• attractions
• design
• Creative Works
• visual magic
• artistic process
• engineering
• collaboration

Mentioned in this episode

Organizations: Creative Works

Books & works: Peyton Manning statue, Mayday escape room experience

Places: El Salvador, Michigan

More episodes of Memory Makers Podcast

• Ep. 139 - How to Eliminate Self-Imposed Limitations and Scale Your Entertainment Venue · June 3, 2026 · 29 min
• Ep. 138 - The Power of Story-Driven Architecture and Design with Doug Wilkerson · May 27, 2026 · 33 min
• Ep. 136 – Designing the Ultimate Guest Escape with Mike Whincup · May 13, 2026 · 18 min
• Ep. 135 - Mastering Multi-Venue Sales and Community Impact with Danielle Walker of Legacy 925 · May 6, 2026 · 27 min
• Ep. 134 - First Impressions of Your Venue · April 22, 2026 · 8 min
• Ep. 133 - Proactive Legal Strategies for Family Entertainment Centers with Kevin Lonzo · April 15, 2026 · 35 min