EP240: House of Tengri: The New Luxury ft. Nancy Johnston

EP240: House of Tengri: The New Luxury ft. Nancy Johnston

From menSwear by a Woman by menSwear by a Woman

February 17, 2026 · 59 min

About this episode

Nancy Johnston discusses how House of Tengri is redefining luxury through sustainability and cultural stewardship.

In a world where luxury is often defined by excess, logos, and exclusivity, House of Tengri offers a radically different vision one rooted in stewardship, humanity, and the quiet power of nature. In this episode, we explore the story behind the brand and its founder, Nancy Johnston, a entrepreneur who set out to redefine what “true luxury” really means. After living among nomadic yak herding communities in Mongolia, Nancy witnessed first hand the fragile balance between land, livelihood, and global fashion demand. What she discovered was an overlooked fibre rare, noble yak fibre and a powerful opportunity to create a luxury model that restores ecosystems, protects cultural heritage, and shares value with the communities at its source. Founded in 2014, House of Tengri connects remote herders to world class craftsmanship in London, producing timeless garments and interiors from traceable, regenerative fibres. But this is more than a fashion story it’s a blueprint for a new economic mindset. One where transparency replaces exploitation. Where patience replaces speed. And where luxury is measured not by price, but by purpose. Join us as we unpack how Nancy is challenging the…

People in this episode

Guest: Nancy Johnston

Topics covered

  • luxury fashion
  • sustainability
  • cultural heritage
  • economic mindset
  • regenerative fibres

Keywords

  • luxury
  • sustainability
  • House of Tengri
  • yak fibre
  • fashion industry

Mentioned in this episode

Organizations: House of Tengri

Places: Mongolia, London

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