About this episode

Amanda Ervin and Michelle Dillon discuss the intersection of service and sales in healthcare, focusing on the potential of clinical teams to influence customer outcomes.

Trust gets clinical specialists in the room. Strategic influence is what helps them create greater impact once they are there. In this first of a two-part series adapted from a webinar, Amanda Ervin , Senior Learning and Performance Consultant at Integrity Solutions , and Michelle Dillon , a healthcare industry veteran with more than 24 years of experience in sales, clinical, and training roles, explore the untapped potential sitting inside clinical teams. They explain why many clinical specialists resist the idea of selling, even when they already have the trust, credibility, empathy, and access needed to influence customer outcomes. Amanda reframes selling as service through sales, showing how clinical teams can expand their impact by helping customers solve problems and bring more value to patients. Michelle then breaks down the four coachable traits that separate a trusted clinical presence from a true strategic influencer In this episode, you’ll learn: Service Through Sales: Why redefining selling as helping and problem-solving gives clinical specialists permission to use their influence. Mindset Before Skillset: How negative beliefs about sales hold clinical teams back, and…

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