About this episode

The episode discusses the implications of trading links for SEO and the potential risks associated with low-quality backlinks.

Should you trade links with another business, or will it hurt your SEO? Technically, links are one of the most important ranking signals Google has, but not all links carry the same weight. The real issue isn't trading links occasionally, it's when link trading or low quality backlinks make up too large a share of your overall link profile. Reciprocal links and why Google treats them differently than natural linksWhen trading links with a colleague is normal versus a spam signalWhat toxic bac...

People in this episode

Host: Meredith

Mentioned in this episode

Organizations: Google

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