Quantify and Measure Your Return on Data
From MESA Knows Smart Manufacturing by MESA Knows Smart Manufacturing
March 27, 2026 · 48 min · Season 4 · Episode 2
About this episode
The episode discusses the importance of quantifying the return on data and its critical value drivers in organizations.
We’ve spent decades in the OT space measuring return on assets, return on capital… But what about return on data? For this MESA “Knows” Podcast, we sat down with Joanne Friedman to tackle a question most organizations still can’t answer: What are we actually getting from our data? Every enterprise can tell you what they spend on data—platforms, lakes, AI initiatives… Very few can quantify the value it returns. Joanne who is a long-time contributor to MESA has championed ways to quantitatively measure Return on Data (RoD) and demonstrate why data reuse and time-to-decision are critical value drivers If you’re investing in AI, analytics, or digital transformation… this is the metric that may determine whether it actually pays off.
People in this episode
Guest: Joanne Friedman
Topics covered
- Return on Data
- data measurement
- AI initiatives
- digital transformation
- value drivers
Keywords
- return on data
- data value
- AI
- analytics
- digital transformation
- data reuse
- time-to-decision
Mentioned in this episode
Organizations: MESA
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