About this episode

This episode discusses the pitfalls of constantly starting new projects in business and the importance of focusing on existing challenges instead.

Always starting new things in your business? New offer, new lead magnet, new niche, new plan, new idea that feels absolutely genius at 10pm? This episode is for the business owner whose brain is full of ideas, but whose business is starting to feel cluttered, scattered, and harder to run because of them. In this episode, I’m talking about the habit of starting something new every time something feels a bit off. I know that habit well. This comes from years of having big ideas, acting on impulse, buying the thing, building the thing, setting up the thing, and then sometimes wondering almost immediately why on earth I’d done it. There’s a particular kind of energy that comes with a new idea, especially if you’re creative, curious, entrepreneurial, or your brain is wired for novelty. It can feel exciting, productive, and weirdly convincing. But that does not automatically make it a good move. A lot of the time, starting something new looks like progress when it’s actually avoidance. It gives you something shiny to focus on instead of making a decision about what’s already not working. And before you know it, you’ve added more offers, more software, more moving parts, more confusion…

People in this episode

Host: Libby Langley

Topics covered

• starting new things
• business clutter
• impulse decisions
• creative energy
• avoiding decisions

Keywords

• business ideas
• entrepreneurship
• new offers
• lead magnets
• business strategy

More episodes of Messy Business - with Libby Langley

• 188: Are You Stuck, or Are You Avoiding Something? | #188 · May 7, 2026 · 26 min
• 186: When Your Business Is Doing Your Head In | #186 · April 23, 2026 · 27 min
• 184: Your Business is Working. So Why Do You Hate It? | #184 · April 9, 2026 · 27 min
• 183: Debunking the Internet's Favourite "Business Success" Myths | #183 · April 2, 2026 · 27 min
• 182: Why I Walked Away from "Success" | #182 · March 26, 2026 · 27 min
• 181: Do Less but Better | #181 · March 19, 2026 · 27 min

Explore listener stats, chart rankings, contacts and more on the Messy Business - with Libby Langley podcast page.