187: AI Isn't the Problem. Sounding Like Everyone Else Is | #187

About this episode

Libby Langley discusses the impact of AI on content creation and how to maintain an authentic voice amidst generic outputs.

Starting to notice that everyone sounds the same online? Same tone, same structure, same slightly polished way of saying things that all blur into one? This episode is for anyone using AI in their business who doesn’t want to disappear into that. The issue isn’t AI itself, it’s how it’s being used. There’s a lot of content out there now that reads the same. Emails, posts, even podcasts that feel smoothed out and interchangeable. You can tell when something hasn’t come directly from the person it’s meant to represent. And once you notice it, you can’t unsee it. I talk about where AI is genuinely useful. Organising your thoughts. Helping you get unstuck. Acting as a second brain. Giving you a starting point or a sense check. But there’s a line. Once it starts replacing your voice rather than supporting it, everything starts to flatten out. And when that happens, you blend in. I also get into the telltale signs. The patterns that creep in when you’ve relied on it too much. The phrases, the structure, the way sentences are put together. None of it is awful in isolation, but together it creates something that doesn’t quite sound like you. If that gets watered down, the whole thing…

People in this episode

Host: Libby Langley

Topics covered

• AI in business
• content creation
• authentic voice
• generic content
• digital communication

Keywords

• AI
• content
• voice
• entrepreneurship
• business coaching
• authenticity
• digital marketing

More episodes of Messy Business - with Libby Langley

• 194: The Messy Truth About Being a Capable Business Owner | #194 · June 11, 2026 · 27 min
• 193: The Top 10 Mistakes Small Businesses Make | #193 · June 4, 2026 · 27 min
• 192: Work That Looks Good v Work That Gets Results | #192 · June 1, 2026 · 26 min
• 191: When Business Noise Is Making You Doubt Yourself | #191 · May 28, 2026 · 27 min
• 190: Why More Clients Isn't the Answer | #190 · May 21, 2026 · 27 min
• 189: Just Because You Can, Doesn't Mean You Should! | #189 · May 14, 2026 · 27 min