198: The Messy Truth About Scaling Your Small Business | #198

198: The Messy Truth About Scaling Your Small Business | #198

July 9, 2026 · 26 min · Episode 198

About this episode

This episode explores the complexities and considerations of scaling a small business, questioning whether growth is always the desired path for entrepreneurs.

Scaling is one of those business ideas that gets talked about as though it is the obvious next step. Scale your income. Scale your impact. Scale beyond yourself. Build something bigger. But do you actually want that? Or have you simply absorbed the idea that a successful business is supposed to keep getting bigger? In this episode, I explore the messy truth about scaling your small business. We look at where the idea came from, how startup and online business culture turned scaling into a marker of success, and why it can be a dangerous thing to chase without asking what you actually want. Because scaling does not just change your business. It changes your job. You might go from doing the work you love to managing people, systems, tech, delivery, customer service, operations and a whole heap of moving parts you never especially wanted. That might be brilliant for you. It might also be the exact opposite of the business you hoped you were building. In this episode: Why scaling is often treated as the natural next step in business Where the idea of business growth and scaling came from How corporate, startup and online business culture shaped the way small business owners think…

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