Güd Marketing Discusses Marketing’s Role in Sustainability in Light of Earth Day

Güd Marketing Discusses Marketing’s Role in Sustainability in Light of Earth Day

From Michigan Reimagined by Chris Buck

April 21, 2026 · 26 min · Episode 392

About this episode

The episode discusses the role of marketing in promoting sustainability, featuring insights from Güd Marketing's team.

Environmental sustainability has become more than a buzz-word - it’s a permanent way of life for many people and a growing strategy for corporations. Here to share the role marketing plays in broadcasting the message are two superstars from Güd Marketing in Lansing’s Old Town District. Joining Chris are Senior Client Strategist & Research Manager, Chelsea Maupin and Account Manager, Lauren Abbott!

People in this episode

Host: Chris Buck

Guests: Chelsea Maupin, Lauren Abbott

Topics covered

  • marketing
  • sustainability
  • Earth Day
  • corporate strategy
  • environmental impact

Keywords

  • sustainability
  • marketing
  • Earth Day
  • Güd Marketing
  • corporate strategy

Mentioned in this episode

Organizations: Güd Marketing

Places: Lansing, Old Town District

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