About this episode

Kate Assaraf discusses her unique approach to building her business, Dip, emphasizing the importance of trust and relationships over shortcuts in growth strategies.

Kate Assaraf built Dip to seven figures while turning down some of the growth channels most founders chase. She does not sell on Amazon, and she has not relied on Meta or TikTok ads. Instead, she built the business through independent refill stores, salons, and surf shops, one relationship at a time. On paper, some of those decisions look expensive. Kate believes the opposite. The shortcuts were the expensive option. Beneath the sustainable beauty story is a bigger question about how businesses grow and what happens when convenience starts pulling you away from the thing that made people trust you in the first place. In this episode, we get into growth channels, trust, repeat purchases, brand decisions, and what founders need to think about before saying yes to the kind of growth that changes the business underneath them. What we cover 1️⃣ The expensive side of the shortcut Kate shares why some of the fastest-looking routes turned out to be the costliest mistakes. 2️⃣ What repeat purchases say that marketing cannot A first sale shows you got attention. A second sale tells you whether the product actually delivered. 3️⃣ Trust built closer to the customer This part gets into why…

People in this episode

Host: Daniel Ionescu

Guest: Kate Assaraf

Topics covered

• business growth
• trust in business
• sustainable beauty
• marketing strategies
• customer relationships

More episodes of Millennial Masters

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