What Content Creators & Business Owners Can Learn From Each Other
About this episode
The episode discusses the mutual benefits and skills that content creators and business owners can learn from each other.
My lead pipeline just flipped — for 10 years about 80% of my clients have been business owners, and in the last two weeks it's been about 80% content creators, all because of traction on Instagram. And it got me thinking about how each side is staring at the other with envy: business owners wish they had the creator's reach, and creators wish they had the owner's offers, email list, and body of work. In this episode I make the case that each side is holding exactly half of a complete business — creators have mastered speaking to the masses (a real skill set that takes hours a day, not 15 minutes), and owners have the IP, frameworks, and proprietary mechanisms that survive an algorithm change.
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