Building your Personal Brand: Featuring Dakota Kate Isaacs

About this episode

Dakota Kate Isaacs discusses how to build a personal brand that authentically represents oneself.

Send us Fan Mail How do you build a personal brand, one that reflects who you are, what you stand for, and what you have to offer? Ask Dakota Kate Isaacs, a 2015 graduate of the College of Charleston. She's an expert on brand building as Senior Director of New Global Ventures at Deciem. This Canadian beauty company is part of The Estée Lauder group, and is best known for its brand, The Ordinary. Dakota has played a major role in The Ordinary’s meteoric rise to become one of the top prestige s...

People in this episode

Host: Tom Martin

Guest: Dakota Kate Isaacs

Topics covered

• personal branding
• self-improvement
• career development
• marketing
• entrepreneurship

Keywords

• personal brand
• branding
• self-improvement
• Deciem
• The Ordinary
• career advice
• marketing strategies

Mentioned in this episode

Organizations: Deciem, The Estée Lauder group

Products: The Ordinary

Places: Canada, College of Charleston

More episodes of Mindful Mentoring w/Tom Martin

• Mentorship in Creative Spaces: Featuring Jayme Host, Dean of the School of the Arts · May 27, 2026 · 16 min
• Lessons from a Presidential Award Recipient: Featuring David Byrd · May 16, 2026 · 16 min
• Charting Your Own Course: With Reganne Nowell, McKinley Pollard, and Sydney Long · April 29, 2026 · 21 min
• Getting Ready for Launch: Lancie Affonso's Tips for Soon-to-Be Graduates · April 15, 2026 · 19 min
• It's Never too Early to Take Your Shot: Lessons from an Emerging Mentor, Dakota Kate Isaacs · March 31, 2026 · 21 min
• Four Lessons and a Question from a Master Mentor: Kelli Parsons, CEO of Avoq · March 18, 2026 · 18 min