The Monetization of Wellness: Are You Buying Health or Buying Hype?

The Monetization of Wellness: Are You Buying Health or Buying Hype?

July 14, 2026 · 50 min · Episode 95

About this episode

The episode explores the commercialization of wellness and the psychological factors influencing consumer behavior in the health industry.

What if most of what you're buying to get healthier is solving a problem you don't actually have? And what does it say about us that the wellness industry keeps growing almost twice as fast as the global economy, while anxiety and burnout keep climbing right alongside it? In this Mindful Paths Podcast episode, Nick Day and Hari Kalymnios take something most people treat as a personal choice and expose it as a trillion pound industry built on it: the monetization of wellness. Using a wellness conference, a fake heart-monitoring wearable, and years of buying gadgets themselves, they unpack how genuine health gets confused with clever marketing…

People in this episode

Host: Nick Day

Guest: Hari Kalymnios

Topics covered

Keywords

Mentioned in this episode

Organizations: wellness industry, AliExpress

Products: heart-monitoring wearable, generic one

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