The Monetization of Wellness: Are You Buying Health or Buying Hype? with Hari Kalymnios
About this episode
The episode explores the monetization of wellness and the confusion between genuine health and clever marketing.
What if most of what you're buying to get healthier is solving a problem you don't actually have? And what does it say about us that the wellness industry keeps growing almost twice as fast as the global economy, while anxiety and burnout keep climbing right alongside it? In this Mindful Paths Podcast episode, Nick Day and Hari Kalymnios take something most people treat as a personal choice and expose it as a trillion pound industry built on it: the monetization of wellness. Using a wellness conference, a fake heart-monitoring wearable, and years of buying gadgets themselves, they unpack how genuine health gets confused with clever marketing. Rather than dismissing the industry outright, Hari reframes the conversation through his own contradiction: he attends these events, buys the products, and still believes most people need almost none of it. He backs this up with the psychology of paid advice, explaining why we only truly value what costs us something, even when the free version works just as well. The episode reaches its sharpest point in Hari's real story of a slickly marketed wearable that claimed to predict heart attacks weeks in advance. Its "scientists" turned out to be…
More episodes of Mindful Paths Podcast
- Do What Is Hard So Your Life Becomes Easy with Hari Kalymnios
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