Will Your Business Be Around in 2028?
About this episode
This episode explores the critical question of whether your business will still exist in 2028 and the underlying issues that may affect its future.
A man I have never met broke down crying in his car on Instagram yesterday. He runs a busy restaurant. Through the tears he said, "I don't even know why I'm doing this." Nobody in his comments asked him the only question that mattered. Most business owners can tell you exactly what is sitting in their inbox right now. Ask them to describe an ordinary Tuesday two years from now and everything goes blurry. There is a reason for that, and it has nothing to do with ambition. In this episode I ask one question four different ways. Will your business be around in 2028?Can it be around in 2028?Do you still want it around in 2028?And the one almost nobody asks out loud: should it be? This is not an episode about AI wiping out your business. It is about the gap between the business you are building and the life you said it was for, and what happens when nobody checks that gap for years. Inside this episode: Why more than three quarters of small business owners plan to exit within ten years, and why only about one in ten has a formal plan. Why "it's too early" is almost never about the calendar. The difference between owning a business and owning a job you built…
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