About this episode

Vidit Aatrey discusses the journey of building Meesho and the challenges faced in the Indian market.

This is the story behind all the IPO headlines. In this episode of Minus One , Vidit Aatrey talks to Prateek Mehta about the high-conviction journey of building Meesho — from early uncertainty and brutal trade-offs to cracking scale in one of the hardest consumer markets in the world. We talk about why most startups fail to truly understand India, what Meesho got right (after getting a lot wrong), and the long game required to build something that actually lasts. This is the builder’s story — about patience, lifelong learning, and designing for realities…not fantasies. Connect with us here: 1. Prateek Mehta: https://x.com/prateekmehta4 2.South Park Commons – https://www.linkedin.com/company/southparkcommons

People in this episode

Host: Prateek Mehta

Guest: Vidit Aatrey

Topics covered

• IPO
• startups
• entrepreneurship
• consumer markets
• building for Bharat
• patience
• long-term strategy

Keywords

• Meesho
• Vidit Aatrey
• Prateek Mehta
• startups
• entrepreneurship
• IPO
• consumer markets
• Bharat

Mentioned in this episode

Organizations: Meesho, South Park Commons

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