How Asking ‘Why?’ Changes What You Build | Kunal Shah

How Asking ‘Why?’ Changes What You Build | Kunal Shah

From Minus One by South Park Commons

January 8, 2026 · 1h 10m · Season 1 · Episode 44

About this episode

Kunal Shah discusses the importance of asking 'why?' in building successful products and understanding human motivation.

Most things Kunal Shah says, turn into quotes that are shared across a cross-section of worlds — whether that is the startup and tech ecosystem, or simply among people looking to better understand human behaviour. First with FreeCharge and now with CRED, he has truly traversed a journey of what it means to build for as diverse and complex a market, as India. On Minus One, he shares why technology works best when it flows with human insight, why the best builders need to relentlessly keep asking “why?”, and what makes people truly aspire for something. Connect with us here: 1. Kunal Shah- https://www.linkedin.com/in/kunalshah1/ 2. Prateek Mehta- https://www.linkedin.com/in/prateek-mehta-a571972/ 3. South Park Commons- https://www.linkedin.com/company/southparkcommons/ Timestamps: 00:00 Trailer 01:17 Introduction 03:47 Philosophy and Sales Shaping Perspectives 06:48 Human Motivation and Product Success 33:56 Key Traits for Startup Success 41:46 Design and Aesthetics Matter 47:26 Innovative Marketing 55:48 Wealth, Health, and Business Success

People in this episode

Guest: Kunal Shah

Topics covered

  • human behavior
  • technology
  • startup success
  • product design
  • marketing strategies
  • entrepreneurship

Keywords

  • Kunal Shah
  • FreeCharge
  • CRED
  • human insight
  • startup
  • entrepreneurship
  • product success
  • marketing
  • design

Mentioned in this episode

Organizations: South Park Commons, FreeCharge, CRED

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