What Actually Works in Skincare with Charlotte Palermino
About this episode
Charlotte Palermino joins Amy Chang to discuss the complexities of skincare and how marketing influences consumer choices.
Why has skincare become harder to understand when we have more information than ever?Charlotte Palermino, co-founder and Chief Brand Officer of Dieux Skin, joins Amy Chang to unpack how fear, outrage and insecurity shape what beauty companies sell—and what consumers buy.From sunscreen conspiracy theories and “clean beauty” to ingredient-rating apps, luxury pricing, retinoids, K-beauty and kids at Sephora, Charlotte separates useful information from marketing noise. She explains why a longer routine is not necessarily a better routine, why expensive does not automatically mean effective and why your skin is not a trend.In this episode:• Why sunscreen misinformation thrives online• How fear and “non-toxic” claims drive beauty sales• Whether ingredient literacy is helping or overwhelming consumers• Charlotte’s perspective on Yuka and EWG• Why most people can build an effective three-to-four-step routine• What luxury skincare can—and cannot—deliver• What K-beauty gets right about texture and prevention• Whether children actually need skincare routines• Why beauty can function as social currency• Who should—and should not—use retinoids• How Dieux grows without chasing every viral…
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