About this episode

Lance Chung interviews Adam Minster about adapting businesses to changing customer behaviors and market conditions.

If your customers are changing, your business has to change too. In this episode of Mission Critical, Lance sits down with Adam Minster, managing partner of Food Dudes and co-founder behind Toronto restaurants RASA and SARA, to unpack what happens when an entire market shifts (and how smart business owners adapt before it's too late.) As rising costs reshape the restaurant industry and consumers become more intentional about where they spend, Adam explains why the traditional "middle" of the market is disappearing, what prompted SARA's bold pivot to a tasting-menu-only concept, and how customer behaviour should guide your biggest business decisions. Whether you own a restaurant, retail store, agency, or service business, this conversation is packed with practical lessons on recognizing market shifts, creating experiences customers are willing to pay for, leading teams through change, and building a business that's designed to evolve. Key Takeaways Pay attention to changing customer behaviour, not just your sales: The biggest opportunities often come from recognizing shifts in how customers think and spend before they become obvious. SARA's transformation wasn't driven by…

People in this episode

Host: Lance Chung

Guest: Adam Minster

Topics covered

• business adaptation
• customer behavior
• restaurant industry
• market shifts
• business evolution

Keywords

• business change
• customer experience
• restaurant pivot
• market trends
• consumer spending

Mentioned in this episode

Organizations: Food Dudes, RASA, SARA

Places: Toronto

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